Ethical SEO
White Hat and Ethical SEO Practices that Guarantee Results
Safeguarding your clients businesses using only ethical SEO practices
We only implement creative and ethical seo strategies to gain lasting results for clients
The integrity of our SEO campaigns and protecting your clients’ businesses is pivotal to our core values and our practices across our operation. Our team will only adopt white hat search engine optimisation strategies to help your clients rank their websites ethically and organically.
Our credible methods and practices are essential for your agency because it will protect your reputation, as well as safeguard your clients’ businesses. You need a partner who can give you confidence in our abilities, and give peace of mind that our efforts will never compromise any parties or any progress made during campaigns.
Trying to cut corners or using techniques which are unethical are regarded by Google as cheating. These practices can be heavily penalised resulting in years of visibility difficulties for your clients. We align our techniques to Google best practice to drive forward our strategies for longer-lasting and effective SEO.
- Our SEO methods will safeguard your clients' businesses and protect your reputation
- Ethical methods are integral to our core values
- No risk of Google penalties

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White hat SEO techniques aligned to Google best practice
Playing by the rules and winning
We’ve always adopted a white hat approach to our creative strategies, but recently they have started to generate even faster results than many black hat, rule-breaking methods. This is mainly due to improvements in new technologies, search standards, and transparency. We understand what search engines are looking for and the best way to achieve the long lasting results, quickly.
Ethical SEO strategies will typically include:
- In-depth keyword research and analysis
- keyword grouping around satisfying user intent
- Prioritise quality content - length, topic, keyword distribution links, and link anchors
- Quality link building
- Utilise Schema markup
- Mobile first
To maintain our own credibility and for the integrity of all the results we have achieved, we commit to never using anything other than white hat, ethical methods to achieve the results you need. We take a long term approach to optimisation which carry no risk of being penalised by Google.
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Step 1
After being amazed by the results you could offer clients from our return on investment calculator, schedule a meeting with the Pure Search team and discuss exactly how partnering with us will work.
Step 2
Let us do the competitor and keyword research, carry out an audit on your clients website and create an SEO strategy for your client.
Step 3
Sit back, relax and let us do the hard work! From taking care of the entire SEO process to providing reports and constantly improving client results, we’ve got it covered.
Step 4
WOW your clients with our on-going monthly reports. They’re easy to understand and make recommendations for improvement.
Step 5
See your agency income soar by offering an additional service, all taken care of by us. All you need to do is enjoy working with your happy clients!
Get in touch
Like the sound of some extra income for your agency taken care of by us?
Simply use the details below or fill out the contact form and a member of our team will get in touch.
- 0121 726 3861
- info@puresearch.uk